Why do you raise cattle?

Missouri’s 68,000 beef producers are a diverse group. Finding appropriate strategies to add value to feeder calves depends more on the motivation of the beef producers involved than upon the location, breed, or size of operation. The following chart allows you to pick which motivation best describes your operation and then guides you to discovering appropriate opportunities to improve your cattle marketing.

Select the button below that applies to your operation.

A high percentage of Missouri’s beef operations fall into this category. This producer typically depends upon non-cattle sources of income for the majority of family income.

While this producer may be deeply committed to the cattle business, because their income is made elsewhere, they typically adopt a low input management style.

This cattle producer has the time and motivation to pursue new marketing and production innovations if they make him/her money.

This producer is willing to innovate if he can do everything he needs to do as an individual rather than having to follow a group.

This cattle producer has the time and motivation to pursue new marketing and production innovations if they make him/her money.

They are willing and able to work with other like-minded business people in groups if necessary to take advantages of emerging opportunities and innovations.

This producer is focused on genetics to meet the industry needs. He/she is often passionately attached to a specific breed and even bloodlines.

Profit is not the only motivator and may not even be the biggest motivator for these producers. Recognition and respect are coveted rewards.



For any comments or questions concerning this website, please contact:
Vern Pierce, Beef and Dairy Economist
Joe Horner, Beef and Dairy Economist