Profit-Motivated, Individualist
Description
The Profit-Motivated Individualist is a cattle producer who has the
time and motivation to pursue new marketing and production innovations
if they make money and if they can be accomplished as an individual
rather than having to cooperate with others. They are among the most
progressive of cattle producers. They are keenly interested in the industry
and usually depend upon it for a large portion of their income. One
of the prime reasons they are involved in the cattle industry is that
it offers the opportunity to operate a business as an individual, managing
and marketing their products without interference from or cooperation
with government or other segments of the industry.
Strengths
• Willing to manage for more profit.
• Willing to adapt, learn, and seek new information and models
of operation.
• Willing to seek and pay for value-adding services.
• Characterized by a positive outlook on the industry and its
future.
• A single person making decisions allows the opportunity to adapt
to emerging innovations in production and marketing.
Weaknesses
• Least stable type of operation because success depends upon
one individual.
• Solitary operations may lack the scale necessary to take advantage
of some innovations.
• Lack of capability to delegate authority creates an impediment
to timely adoption of innovations and prevents full attention to a changing
business environment.
Opportunities
• Independent focus permits concentration of efforts on cost reduction,
revenue generation, and marketing strategy.
• Streamlined decision-making permits rapid response to changing
market conditions.
• Implementation of production and marketing innovations is limited
only by the operators risk profile.
Threats
• The ability to keep up with all significant changes in the industry
may be a challenge.
• Lack of scale may close some opportunities for marketing and
for production innovation.
• It may be difficult to properly evaluate opportunities with
just one person’s viewpoint.
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