Heritage and Lifestyle Motivated Beef Producer

• These producers currently operate a large percentage of Missouri’s beef enterprises.
• This type of producer typically depends upon non-cattle sources of income for the majority of his or her family livelihood.
• While this type of producer may be deeply committed to his or her farm and to the cattle business, they typically adopt a low input management style.
• The primary operational motivation on this type of farm may be to simplify the production system so that it does not consume more time than is absolutely necessary.
• This type of producer may also be extremely cost conscious in purchasing inputs, in an effort to avoid having to subsidize their farming operation.

Marketability Improvements
Some simple practices that you have not applied to your operation could help
improve the quality of the cattle you produce. Dehorning, castration, controlled
calving seasons, and vaccinations are some examples of beneficial practices.

Strength, Weakness, Opportunity and Threat (SWOT) Analysis
The University of Missouri Commercial Agriculture Beef Focus Team has developed
a SWOT Analysis that pertains to Heritage and Lifestyle Motivated Beef Producers
in the state of Missouri.

For any comments or questions concerning this website, please contact:
Vern Pierce, Beef and Dairy Economist
Joe Horner, Beef and Dairy Economist