Profit-Motivated, Individualist

• These producers have the time and motivation to pursue new marketing and production innovations if they make money and if they can be accomplished as an individual rather than having to cooperate with others.
• These producers are among the most progressive of cattle producers.
• These producers are keenly interested in the industry and usually depend upon it for a large portion of their income.
• One of the prime reasons they are involved in the cattle industry is that it offers the opportunity to operate a business as an individual, managing and marketing their products without interference from or cooperation with government or other segments of the industry.

This option may or may not best suit your operation, it is still a good resource for gathering information by seeing what other producers are doing. Web sites have different methods of sales and conditions associated with each particular company. Most companies have representatives that will work with you to get the pictures or videos of the cattle and setting up the contractual arrangements. It is very important to do your homework on the company; you may find out information concerning the history of the company or seek references from previous users.

The following links provide potential resources to see some electronic marketing alternatives. We do not endorse any of the links and you should spend considerable time researching and evaluating the company before you use one.

Strength, Weakness, Opportunity and Threat (SWOT) Analysis
The University of Missouri Commercial Agriculture Beef Focus Team has developed a SWOT analysis that pertains to a Profit-Motivated, Individualist in the state of Missouri.

For any comments or questions concerning this website, please contact:
Vern Pierce, Beef and Dairy Economist
Joe Horner, Beef and Dairy Economist