Missouri Feeder Calf Marketing Guide


Seedstock Producer

Description
The Seedstock Producer is focused on producing bulls, heifers, semen, and ova that meet the needs of every segment of the beef industry, including operations that want to maximize pre-weaning terminal traits, post-weaning terminal traits, and maternal traits. He or she is often passionately attached to a specific breed and even bloodlines within breeds. Profit is not the only motivator and may not even be the biggest motivator for these producers. Recognition and respect from peers and customers are also highly coveted in this segment of the industry. Marketing skill is among the hallmarks of successful seedstock producers.

Strengths
• Passionately committed to the operation.
• Business responds positively to aggressive marketing.
• Strongly in tune with the science of genetic improvement.
• A great deal of beef industry research and resources are presently focused on seedstock production.
• Accurate and detailed record keeping is highly valued.

Weaknesses
• Success depends upon marketing skill.
• Passion for the operation may produce lack of objectivity about the business.
• There is difficulty in producing genetic resources that have value to all segments of the beef industry.
• Small-scale seedstock production is much more capital intensive and only marginally more profitable than small-scale commercial production.
• Because of greater gross returns, there is a tendency among seedstock producers to ignore least-cost production methods in preference for higher priced inputs. This is particularly true with regard to nutrition.

Opportunities
• Seedstock enterprises are among the first in the beef industry to benefit from new technologies in animal breeding, genetics, and reproduction.
• Emerging technologies, which are more likely to be used by seedstock producers, provide ample opportunity to differentiate and market a superior genetic product.
• Seedstock enterprises are positioned to lead the industry into coordinated food production systems by providing germplasm and by providing source verification information.

Threats
• Breed associations may lead in a direction other than one focused on system profits.
• Seedstock producers may choose or persist with breeds that lose market share.
• New technology may alienate export markets.
• New technology may fail to make a return on investment.

Back to Seedstock Producer Page


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For any comments or questions concerning this website, please contact:
Vern Pierce, Beef and Dairy Economist
Joe Horner, Beef and Dairy Economist