Introduction The Show Me Quality Assurance (SMQA) Program emphasizes good managment practices in the handling and use of animal health products, and encourages producers to review their approach to their herds' health programs. By completing this program, producers demonstrate their commitment to animal production. The entire industry benefits from widespread producer commitment to the program. The program, if put into practice by the majority of U.S. producers, will help the industry protect or even expand its market. This will be accomplished by reducing the risk of incidents that could destroy consumer confidence. Questions or Comments:  Dr. Marcia Shannon SMQA is a joint effort of the University of Missouri and the Missouri Department of Agriculture.